Top AI Case Studies: Starbucks

Starbucks launched a mobile app and rewards program that gives them enormous amounts of data from its 13 million users. It uses it to personalize the experience, so the customer can walk into a store anywhere and the baristas will know what coffee they drink at what time of day, what accompaniments they might enjoy and even how often their tastes change, so they can suggest something new before the customer has even realized they were bored of their regular cup of joe.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s