Top AI Case Studies: Peter Glenn

Peter Glenn is a US outdoorsy goods chain, something like the one in Last Man Standing. When they hired an AI company and unleashed it upon their customer database, it discovered that over 80% of the people on the database hadn’t walked into one of its locations for years. They started re-engaging and then targetting customers based on needs, likes and locations. On the way, they boosted their AOV (Average Order Value) by 30%.

https://emerj.com/ai-sector-overviews/5-business-intelligence-analytics-case-studies-across-industry/

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