Top AI Case Studies: Samsung

Samsung uses AI to listen to online chat and carry out what they call a ‘sentiment analysis’ on them, meaning the software finds out if people are saying nice or nasty things about the products. This gives them a chance to react to customer dissatisfaction fast. For example, they were getting a lot of negative buzz about the ‘red tint’ on their S8 smartphone, so they put a swift kibosh on it.

https://econsultancy.com/15-examples-of-artificial-intelligence-in-marketing/

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