Top AI Case Studies: Fitbit

Fitbit sold 14m units last year, and that’s a lot of heartbeats. As individuals track their vital statistics for longer, they become less a fitness tracker and more a rich source of medical data. Microsoft has developed HealthVault, for example, to allow patients to give their docs access to their Fitbit bits, and John Hancock will give you a discount on health insurance if you share your data with them – and is shifting to selling ONLY ‘interactive health insurance’, as it’s called.

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